Projecting New Perspectives.
Task 4:
This week, my main focus was creating a unique identity for each project. I spent a lot of time refining each project's essence to ensure it resonated with the right people. I also worked on a detailed presentation to allow for constructive criticism and feedback during our weekly group session. Unfortunately, these projects took up a lot of my time and energy so that I couldn't meet the needs of this week's challenge.
Learning Objectives:
LO2: Contextualise – appraise the social, political and historical contexts in which design practice operates.
LO3: Analyse – evaluate research findings and use sound judgement informed by critical debate at the forefront of the academic discipline.
LO4: Distil – position a creative strategic insight that has been distilled and refined through an informed investigation.
LO6: Make – select and utilise relevant tools, skills and technologies in the delivery, iteration and sustainable production of an outcome.
LO7: Collaborate – demonstrate inclusive and empathetic strategies to plan and execute a project across distributed collaborative situations.
LO8: Design – realise a final solution that evidences its strategic journey and clear relationship between form and function.
Project’s Process:
BRAND IDENTITY
Name Process:
Colour Theme Process:
Logo Process:
Final Logo Designs:
Tagline Process:
Bournify: Redefining History's Boundaries.
Bournify: Innovate. Inspire. Rewrite History.
Bournify: Where Innovation Ignites History.
Bournify: Transforming Tradition, Empowering Community.
Bournify: Evoking Change, Celebrating Potential.
Bournify: Shaping the Future, Honoring the Past.
Bournify: Where Heritage Meets Innovation.
Final Project’s Brand Identity:
Editorial Design
Card Design Process:
Process of creating the layout:
Poster Design (SURVEY):
Pitch Presentation for group critique:
Peer Feedback:
The peer feedback I received proved immensely valuable—my primary concern regarding the project centred around the clarity of my idea. However, following the peer critique, I received reassuring feedback indicating that my idea was solid and well-planned. This confirmation helped me overcome my doubts and boosted my confidence. Their ideas helped me focus on my project and formulate essential questions to steer it in the right direction. The feedback session was instrumental in strengthening my project’s growth and helping me understand my project goals better.
Self-Reflection:
I had a fantastic week refining my idea and creating a solid conceptual framework for my project. This process allowed me to explore different aspects of my vision and made me feel more explicit and focused. Through this process, I made significant progress in understanding my project goals and aspirations, which was a great source of motivation and inspiration. I also enjoyed collaborating and discussing with others, which gave me valuable information and perspectives that made my idea more feasible and likely to succeed. Overall, my efforts this week helped me move my project forward and also helped me grow and develop as a person.
