week | six
TASK #6
This week, we'll examine how graphic designers, clients, and collaborators work together and explore ways creative people can team up, such as using various skills and disciplines. We'll also learn about methods that help these partnerships succeed and how collaboration can lead to fresh ideas and successful projects. Nonetheless, this week is very stressful for me as I am still very behind. I am focusing on creating the brand identity of my project and finishing the final four themes so I can focus on the business plan with a much clearer view.
Case Study | ONE:
Listening to the first lecture, I was captivated by Morag Myerscough's work on transforming hospital environments. As a designer, I always believed that art and design could solve the world's problems, and I just loved how design to change the world is really changing the world. When I looked at Morag's work, I felt an immediate connection to what I aim to do in my projects and my life. The way she added colors to hospital rooms is a small, kind act that has a huge impact on every child, parent, and patient. A single brush stroke changed a whole community of people.
Case Study | TWO
Wow, when I listened to the second lecture, I didn't think my initial idea from week one was going to reappear in my head. But I was wrong because when I heard about the Space Bus Project by Hato, I was mesmerized by the idea of how children are never too young or too useless. When Hato collaborated with school kids in Liverpool to create a "space bus," the kids took on roles as writers, editors, designers, and artists. Seeing such a project that brings a community of children together and turns them into all that is so powerful. I was really inspired by the technique they used, involving a series of workshops where children learned about space exploration. They used a digital tool to design the bus, creating pictures and symbols. This experience showed me how powerful it is to involve young minds in design and reinforced my belief in the importance of community engagement and playful learning in the design process..
Case Study | THREE
I was never a fan of collaboration and never even thought of working with others. I tried it once, and it felt like my credit was taken advantage of. But my perspective changed after seeing how Pearl Fisher London collaborated on the Havana Club 3 and Jameson Ltd Edition projects. Pearl Fisher blended their design expertise with the rich heritage of these iconic brands. For Havana Club 3, the collaboration highlighted the vibrant spirit of Havana, while for Jameson Ltd Edition, it emphasized the brand's craftsmanship and history. These partnerships allowed Pearl Fisher to showcase their creative capabilities through unique, culturally resonant packaging. The brands benefited by gaining fresh, contemporary designs that attracted new audiences and strengthened their market presence. I learned that sometimes collaboration is essential to keep a company running and thriving amid change. It can lead to high-profile projects that enhance a portfolio and provide innovative solutions that a single designer might not achieve alone.
week: 6 research task:
Research the different ways in which graphic designers produce work collaboratively. Reflect on at least one example of a collaborative project that has led to an exemplary and historically significant piece of work.
Harry Beck & London Underground authority Collaboration:
Identified Problem: Harry Beck saw that the old London Underground maps were hard to use.
New Idea: Beck designed a simple, easy-to-read map instead of a geographically accurate one.
Skeptical Authority: The London Underground authority was unsure about Beck's new idea at first.
Trial Run: Beck convinced them to try his map.
Working Together: Beck and the authority improved the map based on feedback.
Adoption: The new map was officially used in 1933.
Continuous Updates: Beck and the authority kept the map updated as the Underground grew.
Global Model: The map became famous worldwide for its clear and simple design.
Adobe & Behance Collaboration: Adobe Portfolio
Adobe Bought Behance: In 2012, Adobe purchased Behance to improve its Creative Cloud services.
Joined Together: Adobe added Behance to Creative Cloud and called it Adobe Portfolio. This lets users show their work directly from Adobe software.
Easier Workflow: Designers can now easily create and update their portfolios, saving time and effort.
More Users: Adobe’s large number of users brought more attention to Behance, helping more creatives be seen.
Stronger Community: Adobe Portfolio helps creatives share their work, get feedback, and connect with others.
PROJECT PROCESS:
This week, I started delving into the third theme of my project and also began refining my brand identity. While last week was focused on brainstorming and selecting a name and tagline, this week involved making some tough decisions and finalizing the one that resonated with me the most. After consulting with a few people and classmates about which name resonated most with my project, I decided on "Simply Kind" with the tagline "Fill a need with a kind deed."
I believe that a simple and easy-to-remember name like "Simply Kind" will attract more people. When someone unexpectedly performs a kind act and the recipient asks why they are being kind, the response can be, "I'm just trying to be simply kind." This approach underscores that kindness doesn't require much effort and can be expressed in various ways. The name "Simply Kind" perfectly encapsulates this sentiment, making it an ideal choice for my project.
Brand Name: Simply Kind
Tagline: Fill a need with a kind deed
Pinterest Logo Design inspiration:
Vending machines Examples:
I started researching different vending machines around the world, and to my surprise, there are many that sell cards. However, my idea is unique because it goes beyond just selling cards—I'm also fostering a community of kindness and good deeds. These examples highlight how vending machines can be used in various creative ways.
THEME #4 PROCESS
Pinterest Inspiration:
Contextual Research:
The video "Sometimes You Just Wanna Say Thank You" features people trying to withdraw money from an ATM, only to be pleasantly surprised when the machine gives them money and thanks them. This unexpected act of kindness creates moments of joy and gratitude, highlighting the impact of small, thoughtful gestures.
Inspired by this video, my idea for "Simply Kind" links directly to its message. Just as the ATM surprises people with acts of kindness, my project aims to do the same by not just selling cards but also building a community centered on kindness and good deeds. Sometimes, a simple piece of paper holds more value than gold, as it can convey heartfelt sentiments and create meaningful connections. The goal is to create moments of unexpected joy and to encourage a culture where simple acts of kindness are celebrated and shared. This alignment reinforces the importance of fostering gratitude and positivity in everyday interactions, much like the heartwarming surprises in the video.
Thinking about sustainability, I explored various artworks that creatively and artistically utilize paper. I was impressed by how paper can be a highly sustainable medium. Inspired by this, my cards aim to be both sustainable and recyclable. Even if someone were to discard the paper improperly, it would interact with its surroundings in a beneficial way—either being absorbed naturally or contributing to plant growth. I am still refining this idea, but my goal is to ensure that my project does not harm the environment in any way.
Sketching:
Process Videos:
Failed Trials:
Final Idea + Design:
Have you ever found yourself searching for the perfect thank you card, only to realize that you have to write your own heartfelt message inside? While writing personal messages can be meaningful, sometimes it's nice to have a card that already expresses exactly what you want to say. That's where Yours Truly comes in—a collection of heartfelt thank you cards designed to help you express your sincere gratitude without having to search for the right words. From thanking someone for having your back to expressing gratitude for support during tough times, Yours Truly offers a range of messages that capture the essence of heartfelt appreciation. With these cards, you can rest assured that your message of thanks will be expressed with warmth, sincerity, and the perfect words to convey your deepest gratitude.
Moreover, flowers have long been a symbol of gratitude and appreciation, often gifted as a heartfelt gesture to express thanks for support, kindness, or belief in someone. Thus, Yours Truly takes this tradition one step further by incorporating paper flowers into the thank you cards. Each card features a unique floral design, not just as an aesthetic element, but as an extension of the heartfelt message within. These are not just cards—they are vessels for conveying genuine gratitude and appreciation through the beauty and symbolism of flowers. By giving someone a Yours Truly card with a flower inside, you're offering more than just words of thanks—you're giving them a tangible expression of your gratitude that they can treasure for days to come.
